AppMagic Alternatives in 2026: 7 Options After the Sensor Tower Deal

What happened to AppMagic?

On May 12, 2026, Sensor Tower acquired AppMagic and named it its new offering for small and medium-sized businesses. It was the latest in a run of deals: Sensor Tower bought data.ai (formerly App Annie) in 2024, then Video Game Insights and Playliner in 2025.

AppMagic still runs under its own brand, now described as part of the Sensor Tower family. Three changes are visible already. Its public price list is gone: the pricing page now leads to a demo request, and the plans page says the price depends on features, countries, seats, and contract length. The site is copyrighted to Sensor Tower, Inc. And a new add-on is branded "ASO Plus by Sensor Tower".

For many studios, AppMagic was the affordable, games-focused answer to Sensor Tower. It is now Sensor Tower's own entry tier. The product may keep working the way you know it, but its pricing, data methods, and roadmap now answer to the same owner as the enterprise platform many teams chose it to avoid.

Why teams are looking for an AppMagic alternative

• Vendor independence. With AppMagic inside Sensor Tower, the market for app intelligence has fewer independent sellers. Teams that budgeted around a second vendor want to keep one.
• A second opinion on estimates. Every download and revenue model has blind spots. An independent dataset is the cheapest way to sanity-check the numbers you plan around.
• Quote-based pricing. Price by features, countries, seats, and contract length is the enterprise model many small teams picked AppMagic to avoid. If you budget month to month, you want a published price.
• Signals estimates miss. Downloads tell you who is winning. Update timelines, ad creatives, and the SDKs inside a build tell you why, and how fast a competitor is iterating.

What to look for in an AppMagic alternative

• Games-first discovery - genre, subgenre, and tag filters on a daily feed of new releases.
• Both stores - App Store and Google Play in one place, with cross-store matching.
• Download data you can check - benchmark any estimate against your own titles before trusting it.
• Ad creatives - what competitors are buying installs with, not just how many they get.
• Update tracking - what changed between versions, and when.
• Self-serve pricing - a monthly plan you can start and cancel without a sales call.
• Independence - a vendor that is not owned by the incumbent you are moving away from.

Quick comparison (October 2026)

Checked October 21, 2026. Prices are list prices with monthly billing; AppTweak lists prices in euros. Entry plans cover different products: ASO tiers are not equivalent to games-market intelligence. Follow the pricing links for current features, limits, and evaluation terms.

The alternatives in detail

1. AppBird - independent games discovery and teardowns

AppBird tracks more than 8 million apps and games across the App Store and Google Play. It is built around the daily question game teams actually ask: what launched, what is gaining traction, and what is it doing differently. Release feeds filter by genre and tag, and every app page combines rankings, rating history, update timelines, ad creatives, ownership transfers, and X-Ray technical teardowns of the build itself.

• Pros: self-serve Pro at $199/month; both stores; Google Play download data; daily release feeds with genre and tag filters; ad creative discovery; update timelines; X-Ray teardowns of SDKs, engines, and publisher fingerprints; independent ownership.
• Considerations: iOS coverage is ranking and trend signals rather than iOS download or revenue estimates, so compare it against the metrics your team reports on. API access is a paid add-on for eligible Elite and Team plans. See current plans.

Full disclosure: this is our platform. Evaluate it against the games and studios you already know well.

2. Appfigures - own-app analytics, market data at a higher tier

Appfigures started as reporting for your own apps and later added market intelligence. If you want your portfolio's downloads, revenue, reviews, and rankings in one place, it is a strong pick.

• Pros: excellent own-app reporting; a free Starter plan; Connect at $9.99/month; a free trial with no card required.
• Considerations: plans from Connect to Optimize include no competitor estimates. Download and revenue estimates for competitors start with Boost at $599.99/month, and the separate Market Intel product starts at $599.99/month. It is less games-specific than AppMagic.

3. MobileAction - ASO plus ad intelligence

MobileAction combines keyword tooling with an ad creative library and Apple Search Ads features. It suits teams whose AppMagic usage was mostly about competitor creatives and store visibility.

• Pros: ad creative library; keyword tools; low entry price for ASO.
• Considerations: market intelligence and ad intelligence are priced separately from ASO Lite, and the product is broader than it is games-specific.

4. AppTweak - ASO first, market data as an add-on

AppTweak is best known for keyword intelligence and metadata optimization, and sells market intelligence as a separate product. It fits teams whose main growth lever is store search.

• Pros: strong keyword data; clean interface; agency features; Essential from €79/month with a 7-day free trial.
• Considerations: check which datasets and history your chosen plan includes; games-market depth is not its focus.

5. Apptopia - enterprise estimates from a different vendor

Apptopia sells app download, revenue, and usage estimates to enterprise and finance teams. It is independent of Sensor Tower, which makes it a genuine second source, but it is sold through demos rather than a self-serve plan.

• Pros: a separate estimation model; built for investors and corporate teams.
• Considerations: enterprise pricing through sales; not built around daily games discovery.

6. AppMagic itself - if ownership does not change your plans

AppMagic still offers a games-focused taxonomy, a free plan with top charts, rankings, and ranking history, and paid plans with download and revenue estimates plus add-ons for ad intelligence and ASO. If the product works for you and vendor independence is not a requirement, staying is a reasonable choice. Review your renewal terms with the new owner in mind.

7. Sensor Tower - when you need the enterprise suite

If you are raising on market-size numbers, doing M&A diligence, or buying user acquisition at a scale where a small estimate error costs real money, Sensor Tower's full dataset is the point. With data.ai and AppMagic under the same roof, it is also the most consolidated option.

Pair your market tool with an ASO keyword tool

Market intelligence tells you which games are winning. Keyword data tells you which searches to win. If store search drives your installs, add a keyword tool next to your market research. AppMagic's own answer is now the "ASO Plus by Sensor Tower" add-on. AppTweak and MobileAction cover ASO alongside their other products, and Sonar is an independent, bootstrapped option for keyword popularity and difficulty, daily rank tracking, and competitor keyword gaps on both stores, from $29/month.

How to switch from AppMagic

• List what you actually open. Most teams use a handful of AppMagic views every week. Write them down and check each one has an equivalent before you commit.
• Rebuild your watchlist. Add the competitors and genres you track. In AppBird that means bookmarks, tag filters on the release feed, and saved searches with alerts.
• Benchmark the numbers. Compare the new tool against your own titles' real downloads for a few weeks to learn how far to trust it in your genres.
• Keep the overlap short. Check access terms first and avoid paying for two subscriptions longer than your evaluation needs.

Frequently asked questions

What is the best AppMagic alternative?

For independent games-market research at self-serve pricing, AppBird offers daily new releases with genre and tag filters, Google Play download data, rankings, ad creatives, update timelines, and X-Ray technical teardowns. Pro is $199/month, Elite is $399/month, and Team has custom pricing. Appfigures is a good fit if you also want reporting for your own apps.

Who owns AppMagic now?

Sensor Tower. It announced the acquisition on May 12, 2026 and named AppMagic its new offering for small and medium-sized businesses. Sensor Tower also owns data.ai, Video Game Insights, and Playliner.

How much does AppMagic cost now?

AppMagic no longer publishes prices. Its pricing page leads to a demo request, and its plans page says the price depends on features, countries, seats, and contract length. A free plan still covers top charts, rankings, and ranking history. AppBird publishes its prices: Pro is $199/month and Elite is $399/month.

Is there an independent alternative to AppMagic?

Yes. AppBird, Appfigures, AppTweak, MobileAction, and Apptopia are not owned by Sensor Tower. AppBird is the closest fit for games-focused discovery at a self-serve price; AppTweak and MobileAction lead with ASO, and Apptopia sells enterprise estimates.

Does AppBird have download data like AppMagic?

AppBird provides Google Play download data plus iOS ranking and trend signals, alongside update timelines, ad creatives, and technical teardowns. iOS ranking signals are not iOS download or revenue estimates, so compare the metrics your team reports on.

Which AppMagic alternative is best for ASO?

AppMagic now sells ASO Plus by Sensor Tower as an add-on. For an independent keyword tool, Sonar covers keyword research and daily rank tracking on both stores from $29/month, and AppTweak and MobileAction cover ASO alongside other products.

The bottom line

AppMagic is now part of Sensor Tower. If you want an independent tool for games-market research, AppBird gives you daily discovery, Google Play download data, ad creatives, update timelines, and technical teardowns with Pro at a published $199/month. Add Appfigures for own-app reporting and an ASO tool such as Sonar, AppTweak, or MobileAction if store search matters to you.